Property Marketing
The Savvy Partnership has significant marketing and sales experience within the residential and commercial property sectors gained working in senior management roles both client side and in outsourced consultative roles.
Developed to provide clients with a competitive advantage in what is for the most part a tired, karaoke "me too" marketplace when it comes to how property is promoted, Savvy offers a range of property focused marketing services backed by up-to-date market knowledge and insight.
Available on both a project or short/long term retained basis, our services include:
- Sales & marketing planning
- Interim sales & marketing support
- Project management
- Market research
- Pre-launch sales activity
- Creative marketing
- 3D
- Media relations
- On-site sales office and show home build
- Customer contact communication programme
- Post-sale customer care
- Awards entries
- Event management
Sales & marketing planning
The development of an effective sales and marketing plan is essential for all residential and commercial developers. Whether it’s to generate interest in one particular development or to build brand and create awareness for your organisation as a whole, we have the experience and expertise to assist you with this, having provided sales and marketing support to a number of the UK’s leading property developers including GGM Properties, LPC Living, Urban Splash, West Properties, Knight Frank and Virtual Freehold.
We can assist you in talking to your target audience, building brand awareness, generate media interest and ultimately help you deliver effective sales for your business.
At Savvy we have the experience to immediately assist you in fulfilling your sales and marketing remit. Our wealth of experience allows us to step in and project manage your sales and marketing campaigns from pre-launch strategy to post-sale customer care. We will transfer our experience into your organisation to help you plan, manage and deliver the Sales and Marketing plans for each residential and commercial development you are developing.
Interim sales & marketing support
We can provide consultants to help you deliver an existing strategy or we can assist you in developing a strategy for your business and show how to best implement it. We can work remotely or integrate completely into your business, managing and implementing projects on your behalf and teams as necessary. We undertake both long and short-tem projects.
Project management
Our project management service is designed to provide you with all the support you require to implement effective sales and marketing campaigns. We will on your behalf plan, implement and project manage your Sales & Marketing campaigns for individual developments and events, providing a hands-on support service. From pre-launch through to post sale, we have the necessary experience to effectively manage these activities on your behalf.
Market research
We can provide comprehensive market research into your customers, competitors and the wider property market place. Understanding not only your customers, but also the market place in which you operate, is a key ingredient in the competitive world of successful property development. This service is designed to provide you with an in-depth research resource to provide usable commercial intelligence on your market, customers, competitors and industry trends.
Pre-launch sales activity
We can create and manage for each development a pre-launch customer enquiry campaign to generate interest and stimulate demand ahead of the development launch. Our experience shows that effective pre-launch sales activity results in more cost effective sales when launched.
Creative marketing
On your behalf we can appoint and manage the right creative agencies to deliver an effective sales and marketing campaign. This hands-on service includes undertaking agency pitch, review, management and campaign implementation covering a wide range of specialist diciplines.
These include 3D, web, design & print, advertising, PR, DM and media, through to building relationships with associated organisations that can provide legal and financial advice for your customers. We will write the brief, carry out the pitch process, appoint and then manage the respective agencies on your behalf.
Web projects recently delivered for Gibraltar based property developers by strategic partners Piranha Design Gibraltar include:
BMI Group - www.bmigroup.gi
Bray Properties - www.brayproperties.com
Casala Manzana - www.casalamanzana.com
Predio - www.prediosotogrande.com
3D
Savvy has years of experience in the use and application of 3D technology as a tool to promote and market the built environment, not just through traditional CGI based fly-throughs but using online based virtual environments which enable potential purchasers to enjoy natural movement and interaction within a photo realistic and emmersive 3D model of the building or development they are looking to buy.
Working with 'best of breed' 3D animators in Denmark, Japan and the UK, Savvy is able to offer a complete end-to-end 3D solution encompassing - technical specification, creative direction, build, project management and marketing.
Media relations
Effective media relations not only generates coverage for your development and brand, but is your opportunity for you to get across what you want to say to your clients, competitors and business associates.
Savvy’s media relations service is designed to provide your company with a comprehensive media relations strategy to support your business and generate a positive response to development programme.
We would advise you on what you want to say (your key messages), the type of coverage you should be aiming for and your target media selection. We can draft and issue Press Releases, facilitate meetings with key journalists, undertake regular media audits and provide you with an effective crisis communications management plan if necessary.
On-site sales office and show home build
We can advise you on the most effective way to set up and operate your residential sales operation together with advice on best design show homes and apartments, reflecting current market trends.
Customer contact communications programme
Ongoing customer communications are a key milestone in building great relationships with your clients. We can provide you with a clear strategy and plan on how to implement an ongoing effective and successful customer communications programme from first enquiry through to post sale customer care.
Post-sale customer care
The Savvy team can write and produce on your behalf a post-sale customer care pack for your individual developments and deliver this to your clients. In addition our consultants can manage post-sale enquiries on your behalf liaising with the necessary organisations where required.
Awards entries
A unique service for the property industry, we can compile Awards entries on your behalf for the various property awards throughout the year, showcasing your developments to give them the best possible chance of winning. We can provide you with a clear schedule of awards available to enter, submission requirements and deadlines, and compile the final entries for you.
Event management
Our team can help you effectively participate in relevant property trade events such as MIPIM, the Property Investor Show and Homebuyers Show. This service covers everything from booking and designing your actual exhibition space, data capture and attendance at the event on your behalf, through to managing your post-event customer contact programme.
We are also able to organise launch events aimed at the business and consumer markets for individual developments, dependent on your requirements.
To discuss our Property Marketing services in more detail or to arrange a free no obligation face-to-face discussion, please contact Helen on 0330 100 0313, or via our email enquiry form.
