Established in January 2004, Savvy’s management team is made up of experienced industry-proven marketers, bringing to the table nearly 40 years combined commercial marketing experience.

As well as their combined general marketing knowledge and experience gained working in a wide range of market sectors and roles both client side and with leading agencies, they each have expertise in a number of specialist marketing disciplines.

Savvy / its partners are also:

• Member’s of the Chartered Institute of Marketing (CIM)
• Members of the Chapel Street Business Group
• Members of Marketing Manchester
• Members of Manchester Digital
• Approved consultants for marketing services with Manchester City Council
• Approved consultants on Business Link’s National Consultant’s Register for marketing services

David Adams, Founder & Partner
David has over 15 years strategic marketing experience gained working in director and senior management roles in both the corporate sector and with leading North West marketing, digital and PR agencies.

Specialising in marketing communications, and branding, David’s experience and industry reputation is based on a broad frame of reference in both B2B and consumer marketing, with former and existing clients including, Manchester City Council, Manchester Digital, Bury Council, Sure Start, L’enclume, Jobwise, Urban Splash and Regus.

A member of the Chartered Institute of Marketing (CIM), David is also an appointed board member of Manchester Digital, the independent trade association for the region’s digital sector as well as Head of Marketing for a number of non-competing Manchester creative and digital agencies.

Away from the office, as well as his love for surfing and travel David is a keen ridge walker and can be found in all weathers climbing random mountains throughout England and Wales. When not up mountains or falling off his surf board he is a passionate F1 fan and a member of the Goodwood Road Racing Club.

In February 2010, David also started a ten month course on the LEAD programme with the University of Salford – a course developed by the Institute for Entrepreneurship and Enterprise Development (IEED) within Lancaster University.

Current reading: ‘The Open Brand’ by Kelly Mooney

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Helen Lavinia Freeborough, Partner
A chartered marketer and member of the Chartered Institute of Marketing (CIM) with over 16 years Sales & Marketing experience, Helen has built her knowledge and experience through working for some of the world’s largest financial and professional services organisations, including Legal & General, Deloitte, Lehman Brothers, RBS and BUPA.

She spent the first 10 years of her career working in the City, helping to develop and grow a number of global financial brands; specialising in Marcomms, corporate advertising, brand development and event management.

Now based in Manchester, Helen spent 3 years up to 2005 working as Sales & Marketing Director for a leading private property developer specialising in urban regeneration.

Prior to joining The Savvy Partnership she also worked freelance for a wide range of clients in the UK and abroad including United Utilities, West Properties, Fuse 8, Impact Media and Crush Communications.

With excellent project management skills, and a strong track record of delivery, Helen’s main focus at Savvy is heading up the delivery of our property marketing services as well as working with David in the operational delivery of Marcomms projects.

Outside of work Helen is a keen advocate of the arts and is actively engaged in the North West arts scene both as a supporter and fund-raiser. Most recently she was invited to be a guest contributor to a leading NW publication and now writes regularly about the classical music scene and contemporary theatre in the North West.

Helen has also recently successfully completed the Institute of Tourist Guiding, City of Manchester Green Badge Course, and is now a qualified Manchester tour guide.

Current reading: Crowd Surfing by Martin Thomas and David Brain

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Simon Wharton, Associate Partner
A long standing council member of Manchester Digital and an experienced and much respected consultant, commentator and presenter in the subjects of online marketing and e-pr, Simon became an online marketer through necessity, having launched and developed a number of his own brands at a time when there was little expertise available on the subject within the marketplace.

A member of the Chartered Institute of Marketing (CIM), a director of Virtuaffinity, a ’standards’ based web development agency, and PushON, one of the region’s leading Internet marketing agencies, Simon is a passionate futurologist as well as a popular character within Manchester’s ICT and digital community.

When not at work Simon is a committed family man, an evangelist of the purity of Nottingham Forest , a man likely to play music you will hate as well as an avid consumer of terrible literature and graphic novels. He also dislikes having his photograph taken!

Current reading: ‘The Long Tail’ by Chris Anderson and ‘Meatball Sundae’ by Seth Godin

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Our philosophy
With the support and encouragement of clients and peers alike, the decision by David to establish The Savvy Partnership in January 2003 was based around the fact that there were and are unfortunately a large number of businesses who simply don’t have the luxury of a broadly experienced in-house marketing department, but who would benefit enormously from having access to such a resource on an outsourced basis.

Backed by industry-proven ‘best of breed’ strategic partners from the cream of the North of England’s creative and digital industry, Savvy offers clients a complete end-to-end marketing solution covering the strategy, planning, implementation, management and evaluation of a wide range of marketing services and roles.

With all clients, Savvy believes that successful business relationships are based on honesty, integrity and a willingness to go the extra mile – a work ethic shared amongst everyone at The Savvy Partnership as well as our suppliers and strategic partners.

Case studies and examples of work
Please note that due to the often highly-confidential and sensitive nature of our work, other than for projects such as re-brands, websites and advertising campaigns which are in the public domain, The Savvy Partnership is not able to promote or publicise examples of its work using case studies etc. Internal communications strategies, Marcomms plans and similar projects are by default covered by NDA’s which are strictly enforced and adhered to.

Company status
After a company restructure in the summer, please note that on the 8 December 2009 our company status changed from a Limited Company to that of a Limited Liability Partnership - Savvy People, T/A The Savvy Partnership.

Professional Indemnity Insurance
Savvy is covered by Professional Indemnity Insurance to the value of £250,000. More information can be provided on request.

Downloadable documents

Health and Safety Policy
Environmental Policy
Equal Opportunities Employment Policy
Standard Terms and Conditions
Confidentiality Agreement
Creds

To discuss any of our services or to arrange a free no obligation face-to-face meeting, please contact us on 0161 834 6729, or via our email enquiry form.