Marketing Communications (Marcomms)
The development and implementation of an effective Marcomms strategy is critical for any business to improve internal and external communication, build brand awareness, generate media interest, increase customer demand and ultimately grow sales.
Our significant experience in the strategy, planning, implementation, management and evaluation of integrated Marcomms projects covers:
Marketing communication plans
Savvy provides strategic level consultancy and support for the development and implementation of integrated Marcomms plans aligned to the specific, and very often unique objectives of each client.
Internal communications
Savvy helps to fill the gaps in internal communication resources and transfer our experience into your organisation to help you plan, implement and manage your most crucial business process. Communication!
Our significant internal comms experience covers:
- Internal communications
- Innovation and creativity management
- HR communications
- Change management
- Internal marketing
- Knowledge management
- Intranets
- Employee engagement
- Benefits communication
- Ethnic diversity
- Accessibility
- Social media
Click here for more information on our internal communication services, products and workshops.
Brand development
These services are aimed both at start-up companies requiring help in the development of a corporate identity, as well as established brands looking to review their positioning and brand strategy.
- Visual brand development (identity, branding devices, strap lines)
- Brand strategy
- Brand perception research and audits
- Brand positioning
- Key messages guide
- Brand name identification
Key message development
Aimed at companies who because of internal or market changes have a requirement to redefine their brand, product, service proposition and positioning - and then communicate them to the marketplace through a range of compelling marketing messages.
Brief writing
A good brief - one which accurately communicates the objectives of the project, the client's proposition and the target audience to whom it is aimed is essential. In order to ensure what is produced whether it be a brand identity, photography, website or copywriting - the person/agency delivering this service ideally requires a detailed brief to work to. To this end, Savvy offers a brief writing service covering technical, functional and creative briefs for all types of creative and digital projects.
Marketing audits
- Marketing strategies
- Sales & Marketing strategies
- Marketing collateral
- Key marketing and sales messages
- Website
Savvy’s audit service is aimed at businesses who already have in place one or more of the above, but who wish to re-evaluate their performance against objectives and ROI within the context of revised marketing objectives and corporate targets
Target market and audience research
This service is designed to provide companies with an in-depth research resource to provide usable commercial intelligence on your market, customers, competitors and industry trends etc.
Campaign management
Our campaign management service is designed to provide you with all the support you require to implement effective marketing campaigns. Our consultants are experienced in the project management required from campaign inception through to final delivery. This service includes undertaking agency pitch, review and management covering a range of agencies which include creative, advertising, PR, DM, media, research, viral, SMS/MMS outdoor/mobile, Bluetooth, DRTV and web-based initiatives.
Media relations
Effective media relations not only generates coverage for your brand and your organisation, but is your opportunity for you to get across what you want to say to your clients, competitors and business associates.
Savvy’s media relations service is designed to provide your company with a comprehensive media relations strategy to support your business and generate a positive response to your product and brand.
We would look to advise you on what you want to say – your key messages - the type of coverage you should be aiming for and your target media selection. We can draft and issue Press Releases, facilitate meetings with key journalists, undertake regular media audits and provide you with an effective crisis communications management plan if necessary.
Interim Sales & Marketing management
This service is aimed at businesses that have a requirement for long or short-term Sales & Marketing help. We can provide consultants to help you deliver an existing strategy or we can assist you in developing a strategy for your business and how to best implement this in your business. Our consultants can work remotely or integrate completely into your business, managing and implementing projects on your behalf and teams as necessary. We undertake both long and short-tem projects, including one-off project management through to extended ongoing support.
Creative and digital services “matchmaker”
For companies or individuals looking to put together a creative or technical team to deliver a specific project, but don’t know which specialist suppliers to approach, Savvy offers it’s extensive experience within the creative and digital services industry to provide independent, objective and informed advice on which suppliers to use on any given project - from the development of a viral marketing campaign, the commission of original music for radio advertising, through to the making of a DRTV advert.
Complementary services provided by Savvy to support our matchmaking service include brief writing, art direction and project management.
Further project managed services include:
- Design and print
- Copywriting
- Web and multi-media
- Video production
- Voice-overs
- Public installations
- Photography and art direction
- Music production
- AV presentations
- Promotional events
To discuss any of our services in more detail or to arrange a free no obligation face-to-face discussion, please contact David on 0330 100 0313, or via our email enquiry form.
