The development and implementation of an effective marketing communications strategy is critical for any business to improve internal and external communication, build brand awareness, generate media interest, increase customer demand and ultimately grow sales.

Our significant experience in the planning, delivery and implementation of marketing communications strategies covers:

Marketing plans
Savvy provides strategic level consultancy and support for the development and implementation of integrated marketing plans aligned to the specific and often unique objectives of each client.

Brand development
These services are aimed both at start-up companies requiring help in the development of a corporate identity, as well as established brands looking to review their positioning and brand strategy.

• Visual brand development (identity, branding devices, strap lines)
• Brand perception studies
• Brand positioning reports
• Key messages guides
• Brand name selection
• Sonic branding

Key message development
Aimed at companies who because of internal or market changes have a requirement to redefine their brand, product, service proposition and positioning – and then communicate them to the marketplace through a range of compelling marketing messages.

Internal communications
Savvy helps to fill the gaps in internal communication resources and transfer our experience into your organisation to help you plan, implement and manage your most crucial business process. Communication!

Our internal comms experience covers:

• Employee engagement
• Staff relocation
• Change management
• Benefits communication
• Internal marketing
• Knowledge management
• Intranets

Marketing audits
Savvy’s audit service is aimed at businesses who already have in place one or more of the above, but who wish to re-evaluate their performance against objectives and ROI within the context of revised marketing objectives and corporate targets. Our audits cover:

• Marketing strategies
• Sales & Marketing strategies
• Marketing collateral (print and online)
• Brand positioning
• Marketing messages
• Website user experience, copywriting and optimisation

Target market and audience research
This service is designed to provide companies with an in-depth research resource to provide usable commercial intelligence on your market, customers and competitors. Typical studies include:

• Perception surveys (brand, product, service etc)
• Employee and customer engagement
• Competitor
• Sector

Methodologies employed include:

• Interactive online surveys
• Face-to-face interviews (individual and group)
• Focus groups
• Workshops
• Telephone interviews
• Mystery shopping

Campaign management
Our campaign management service is designed to provide you with all the support you require to implement effective marketing campaigns. Our consultants are experienced in the project management required from campaign inception through to final delivery. This service includes undertaking agency pitch, review and management covering a range of agencies which include creative, advertising, PR, DM, media, research, viral, SMS/MMS outdoor/mobile, Bluetooth, DRTV and web-based initiatives.

PR and e-pr 
Traditional PR and e-pr not only generates profile and coverage for your brand, but is your company’s opportunity to get across what it wants to say about your business to clients, competitors and peers.

Savvy’s PR services are specifically designed to provide your company with a comprehensive media relations strategy to support your business in generating a positive response to your products, services and brand.

As such we would look to advise you on what you want to say – your key messages – the type of coverage you should be aiming for and your target media selection. We can draft and issue press releases, facilitate press briefings with key industry journalists, undertake regular media audits, plan and manage events as well as organise media training for TV and radio. We can also provide you with an effective crisis communications management plan should the need arise.

Interim Sales & Marketing support
This service is aimed at businesses that have a requirement for long or short-term Sales & Marketing help. We can provide consultants to help you deliver an existing strategy or we can assist you in developing a strategy for your business and how to best implement this in your business. Our consultants can work remotely or integrate completely into your business, managing and implementing projects on your behalf and teams as necessary. We undertake both long and short-tem projects, including one-off project management through to extended ongoing support.

Internet strategies
As approximately 80% of all products and services are Googled before a decision to buy is made, it is crucial that companies who are serious about their business have a web presence which has been developed on the back of a well researched Internet strategy, as opposed to just thinking that having an online brochure is enough to generate enquiries and sales.

Savvy develops Internet strategies for companies of all sizes taking into account a wide range of factors – factors crucial to the commercial success of any company’s web presence. These include; online branding, accessibility, personalisation, user experience, stickiness, copywriting and tone-of-voice, e-commerce, market research, data capture, enquiry handling, search engine optimisation and online marketing.

Online marketing
The objective of online marketing is to to help companies improve their web visibility from the perspective of search, brand and PR using a range of “best practice” online techniques appropriate to the specific needs of each client.

Savvy is able to remove much of the frustration and fear associated with an organisation’s often limited knowledge of things “online” or “web based”, and in many cases their increasing commercial and operational dependency on the Internet for the growth and success of their business. In doing so, Savvy enables clients gain maximum ‘business benefit’ from their investment in their website and marketing spend.

Brief writing
A good brief – one which accurately communicates the objectives of the project, the client’s proposition and the target audience to whom it is aimed is essential. In order to ensure what is produced whether it be a brand identity, photography, website or copywriting – the person/agency delivering this service ideally requires a detailed brief to work to. To this end, Savvy offers a brief writing service covering technical, functional and creative briefs for all types of creative and digital projects.

To discuss any of our Marketing Communications services or to arrange a free no obligation face-to-face meeting, please contact us on 0161 737 3107, or via our email enquiry form.

“Savvy’s approach to the marketing process allows us to provide cost-effective marketing support aligned to a client’s specific marketing needs”

Helen Freeborough