New ASA Regulations for Marketing Communications on Websites

Posted on Mar 02 in News & Blog, Recent News, Tips and Advice by

From 1st March 2011, all marketing communications on websites will be regulated by the ASA (Advertising Standards Authority). The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing will apply in full to marketing messages online, including the rules relating to misleading advertising, social responsibility and the protection of children.

Marketing messages on your own websites or other non-paid-for space under your control including social networking sites such as Facebook, LinkedIn and Twitter regardless of sector, type or size of organisation will be monitored by the ASA to ensure that all advertising is legal, decent, honest and truthful.

For help or advice with your own online Marketing Communications, please feel free to contact us on
0161 834 6729.

Complete information on the new regulations and on the ASA can be found by clicking here.

One Comment

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