8 and counting

January 2012 sees The Savvy Partnership turn 8 years old which in marketing terms is a lifetime – what with the recent emergence and popularity of a host of new marketing tactics such augmented reality, QR codes and social media in what is realistically just the last couple of years.

With a new office opening in Lancaster, the relocation of our Castlefield office to Deansgate and a busy couple of months ahead in terms of pitches and new projects starting, things are looking positive in what can only be described as very difficult and uncertain trading conditions for many businesses.

Happy Birthday Savvy and lots more to come!

Important Reminder – Christmas and New Year holiday period 2011/12

The offices of The Savvy Partnership will be closed from 6pm Tuesday 20th December 2011. The office will re-open 9am on Tuesday 3rd January 2012.

If you need to contact us urgently during this time, please e-mail or telephone as follows:

David:  07795 083 885 / david@thesavvypartnership.co.uk

Helen: 0794 662 0808 /  helen@thesavvypartnership.co.uk

May we also take this opportunity to wish all our clients, partners and suppliers a very Happy Christmas and an extremely prosperous New Year!

Reflecting on Media City and Salford Quays

I’ve just returned from a remarkable trip to have a look round Media City at Salford Quays, courtesy of BBC North and my goodness me – WOW! The place is amazing.

As someone with a love of history, I know quite a lot about the history of Salford Quays and what this place used to be (once the 4^th largest inland port in the world – yes, its 30 miles from the sea) and home to 100,000 docker’s on a daily basis), it’s quite stupefying to see how the area has been redeveloped into a 21^st Century Media City.

Home now to the BBC North, production from the state of the art studios includes Radio 5 live, BBC Sport, BBC Children and a fantastic new concert hall for BBC Philharmonic Orchestra.

But Media City is more than just the BBC – the whole area, sitting on the side of the Manchester Ship Canal is also home to Salford University, a number of independent film and production companies and one of Manchester’s most famous exports “Coronation Street” is shortly relocating – the famous cobbles of Weatherfield will soon be found down by the Ship Canal!

There’s a fantastic feeling about the place, everything is admittedly shiny and new, but Media City has a different kind of appeal. For someone who is a confirmed city centre dweller, what struck me most aside of the great buildings and facilities is the sense of space and openness – not to mention the wonderful Autumnal sunset I was lucky enough to catch whilst there.

If you haven’t been down to Salford Quays for a while, then take a trip out there – it’s only a 10 minute tram ride from middle of Manchester or easily accessible from M62 with plenty of parking.  And if you do visit, aside of having a look round Media City and all the new development, allow yourself some time to go and visit some of the other established attractions including the Lowry and the Imperial War Museum North. I have a liking for IWMN – Daniel Libeskind designed, to reflect the 3 theatres of war (earth, sea and air), not only is the museum home to an array of artefacts and changing exhibitions, but what it does (and does brilliantly) is show the effects of war on everyday and  ordinary lives through the 20^th Century. Memorable, moving and a must!

I’d love to know what your thoughts are on Media City and the changing face of the Quays, so please do share them. You can email me at helen@thesavvypartnership.co.uk

Thanks, Helen.