Savvy celebrates its 7th Birthday

Posted on Jan 06 in News & Blog, Press Releases, Recent News by Dave

January 2011 marks Savvy’s 7th year in business. From the early days when Savvy’s founder, David Adams, worked as a freelance marketer after leaving behind a successful agency career, to the present day where The Savvy Partnership is recognised as one of the region’s leading strategic marketing communications agencies.

Over the last seven years Savvy has kept true to its original ethos as David comments “With Savvy I was never interested in empire building, instead Savvy was set up simply as a vehicle to enable me to work with people I liked and get involved in interesting and challenging projects. Manchester is probably the best place in the UK to do this and over the years we’ve had the opportunity to work with a diverse range of exciting brands and projects – keeping things fresh and incredibly interesting for myself and the team.”

David’s business partner, Helen Freeborough says “Savvy has enjoyed its best start to any year to date with new account wins in December and January. Although trading conditions are obviously still very difficult for businesses in the region, many who cut back on their marketing activity at the beginning of the recession are now realising they still have products and services to sell and this has let to a steady increase in enquiries for outsourced marketing support.”

Savvy gets Digital

Posted on Apr 19 in Account Wins, Press Releases by Dave

Manchester based strategic marketing agency The Savvy Partnership have been appointed by FirstLine Digital to handle all marketing and PR activities for the company.

With a turnover of £36.1m last year, Chester based FirstLine Digital, is the UK’s largest independent installer of digital, terrestrial and satellite equipment and one of only 2 suppliers to Sky for domestic installations in the UK. The Savvy Partnership was appointed to work with the company following a competitive 3-way pitch last month.

FirstLine Digital Managing Director Mike Davies, commenting on the appointment of The Savvy Partnership said – “The challenge for FirstLine Digital is that as a business we have experienced year on year rapid growth since we started. This growth presents us with many challenges one of which is to improve the level and quality of brand awareness nationally as well as improve our own internal communications”.

“We were really impressed by the Savvy team and their ideas and we’re looking forward to working closely with them over the coming months”.

Established in 2004, The Savvy Partnership provides public and private sector organisations with high quality outsourced marketing support and project management. Their services are designed to complement an organisation’s existing in-house marketing function, filling the gaps in skills and resources and providing fresh ideas and marketing impetus.

Partner David Adams commenting on the FirstLine Digital account win said “The digital sector is rapidly growing and the industry opportunities are huge. The brief we have been presented with for FirstLine Digital is really interesting and a big challenge but one that we’re looking forward to delivering over the coming year”.

Related Reading:
PushON Partners The Savvy Partnership For FirstLine Digital Project

Savvy to support Help for Heroes and The Princess Royal Trust for Carers

Posted on Apr 08 in Press Releases, Recent News by Dave

The Savvy Partnership has decided to support the charities Help for Heroes and The Princess Royal Trust for Carers, as part of its Corporate Social Responsibility Programme over the next 12 months.

Throughout the year, business partners Helen Freeborough and David Adams who each elected a charity which was close to their heart, are going to undertake a series of fundraising events to help raise money for their chose charity.

One of the first activities the pair will be undertaking is the famous Morecambe Cross Bay Walk. David and Helen, who both grew up on the shores of Morecambe Bay, have decided that during the summer months they will undertake the walk a 9 mile walk across the treacherous quick sands and three Rivers of the Bay.  

Both completed the walk as children and are looking forward to repeating the experience. “Standing in the middle of Morecambe Bay looking at the hills of the Lake District is quite simply awesome.” commented Helen. “We’re hoping to get friends and family to join us on what should be a memorable day out and raise as much money as possible”.

In addition to this, Helen, now a qualified Manchester Green Badge Tour Guide is planning on donating the fees from one of her Manchester Guided Walks to her chosen charity The Princess Royal Trust for Carers.

David who in his early years spent 14 years serving with the 4th Battalion The King’s Own Royal Border Regiment, has chosen to support ‘Help for Heroes’, an organisation formed to help those who have been wounded in Britain’s current conflicts. David says “historically successive British Governments have not been particularly good at supporting those men and women injured following an armed conflict. Although things are improving, given both the age and numbers of personnel returning to the UK with in many instances horrendous mental and physical injuries, I believe they need and deserve all the help they can get.”

Helen has chosen to support the Princess Royal Trust for Carers, a charity she has been associated with for over 15 years. THE PRTC provide information and support for Carers of all ages through a network of Carers Centres in the UK.

“Throughout all the years I have been involved with the PRTC the one fact that comes back to me time and again is that Caring knows no bounds. There is no discrimination because anyone can find themselves taking on a caring role. It doesn’t matter where you come from, whether you are male or female, young or old. I’ve met children looking after parents and struggling with schoolwork through to a 70 year old looking after a partner with Alzheimer’s. Carers rarely complain, they simply get on with it but therefore need help before they reach crisis point”.

There are 6 million carers in the UK today and with an ageing population and people with learning disabilities and illnesses living longer, it’s expected that within 10 years there will be 13 million carers throughout the UK.

For more information on both these charities please visit:

www.carers.org

www.helpforheroes.org.uk

Related Reading:
FirstLine Digital Raises Funds for Help for Heroes