With a brand positioning strategy written by The Savvy Partnership and the new marque created by strategic partner and award winning brand and digital agency, Fudge. The new identity dubbed ‘Hello World’, draws its influence from basic programming language and encompasses exactly what the platform has delivered – a ‘window on the world’.

Shaun Fensom, Chair of Manchester Digital said “we love the confident tone and style. It carries our brand message and reflects perfectly the confidence and style of the sector here in Manchester”.

David Eccles, Fudge’s MD explains; “Hello World has been created to appeal to anyone involved in, influenced by or simply aware of the digital industry. Non-digital audiences who may not fully appreciate the programming origins of the campaign, will see the message at its purest, i.e. through the use of digital, geographical boundaries simply do not exist.”

Shaun Fensom, Chair of Manchester Digital said “we love the confident tone and style. It carries our brand message and reflects perfectly the confidence and style of the sector here in Manchester”.

Manchester Digital’s role is to position Manchester’s digital business sector as a ‘centre of excellence, influence and innovation’, and stimulate regional growth. The association also organises the ‘Big Chip Awards’ which celebrated its 10th anniversary earlier this year where Fudge collected the award for Best Use of Digital Design.

Manchester Digital is the independent trade association for the thriving ICT and new media industries in the North West of England. The association’s aim is to actively promote Manchester’s growing digital business sector as a centre of excellence, influence and innovation, as well as attract business and inward investment from the UK and worldwide.

As part of the ongoing growth and development of the association which was set up in 2001, a brand positioning and strategy proposal is being written by David Adams of The Savvy Partnership who will work alongside Fudge’s creative team in the development of the new identity.

David comments: “It is felt that as an organisation, Manchester Digital has come of age. Certainly as the association with the responsibility of representing and promoting what is arguably the most influential and innovative creative and digital hub in the UK, it was thought appropriate to both re-position the brand and develop a new brand identity that would reflect the values and aspirations of the association as well as those of the companies, industries and region it represents as we move into what is a very exciting and challenging time for Manchester and the NW, with landmark initiatives such as Mediacity:uk just around the corner”

Also being looked into is the establishment of a ‘Kitemark®’ badge that can be attributed to member companies for use in their communications and on their website.

David Eccles of Fudge comments: “We are really looking forward to getting our teeth into this project as Manchester Digital is at the heart of our NW industry. There is a challenge to develop an identity that will move the association forward in the right way, and are looking forward to working with The Savvy Partnership and other member organisations to make sure we get it just right.”

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www.manchesterdigital.co.uk