The Big Unveil – Manchester Digital’s New Marque

Posted on Jul 15 in Re-Brands by

Manchester Digital, a trade association for the North West’s digital sector unveiled its new identity on 8 July, at their Summer BBQ in Dukes 92 in Castlefield.

With a brand positioning strategy written by The Savvy Partnership and the new marque created by strategic partner and award winning brand and digital agency, Fudge. The new identity dubbed ‘Hello World’, draws its influence from basic programming language and encompasses exactly what the platform has delivered – a ‘window on the world’.

Shaun Fensom, Chair of Manchester Digital said “we love the confident tone and style. It carries our brand message and reflects perfectly the confidence and style of the sector here in Manchester”.

David Eccles, Fudge’s MD explains; “Hello World has been created to appeal to anyone involved in, influenced by or simply aware of the digital industry. Non-digital audiences who may not fully appreciate the programming origins of the campaign, will see the message at its purest, i.e. through the use of digital, geographical boundaries simply do not exist.”

Shaun Fensom, Chair of Manchester Digital said “we love the confident tone and style. It carries our brand message and reflects perfectly the confidence and style of the sector here in Manchester”.

Manchester Digital’s role is to position Manchester’s digital business sector as a ‘centre of excellence, influence and innovation’, and stimulate regional growth. The association also organises the ‘Big Chip Awards’ which celebrated its 10th anniversary earlier this year where Fudge collected the award for Best Use of Digital Design.

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