On June 25th long term Savvy client, Simon Rogan, will open the doors to his new London venture – ‘Roganic’, which is situated in the heart of Marylebone at 19 Blandford St. The head chef will be Mr. Ben Spalding, formerly of L’Autre Pied and Rhodes. The menu will be a set tasting menu with the choice of 5 or 10 courses at lunch and the 10 course menu at Dinner.
Food is from Simon Rogan with input from Ben. Where possible, all ingredients will be organic with regular deliveries from Simon’s very own Howbarrow Farm which nestles in the hills of Cartmel Valley in the Lake District. Simon comments “This will enable us to use some of the more unusual herbs and flowers that don’t often make it on to the plates of London restaurants.”
Roganic will have a real neighborhood feel about it with no airs and graces to the service. It will however be professional and friendly – a trademark of all Simon’s restaurants. For those L’enclume fans based in the South of England, now is the chance to sample the joys of Simon’s food a little closer to home.
Anyone wishing to make a reservation should call 0207 486 0380 or email the restaurant on email@example.com Please note that for the first two weeks they will be running a ‘soft opening’ up to and including Saturday 9th July.
At the beginning of 2011 we started work with a lovely client called JC Kitchens Ltd – one of the region’s leading kitchen suppliers, specialising in the design and installation of high specification contract furniture to universities, housing associations, local councils and the general social housing network.
We were appointed to write and implement an integrated marketing strategy for the business which would require us to manage a name change and re-brand, support the company’s move into retail sales, as well as help increase regional name awareness and market penetration across a number of market sectors for their contract range of kitchens. Working with a family owned and run business that has never actively engaged in marketing previously, offers its own unique challenges and opportunities. The satisfaction however when everything comes together is incredibly rewarding.
Last month saw the start of the roll out of the marketing plan, with the launch of the new trading style and branding, the opening of Uno Kitchens new management offices and retail showroom in Cheadle Hulme, as well as the first phase of an ongoing DM, PR and advertising campaign to help raise brand awareness within the social housing sector. Work is also about to start on developing separate consumer and B2B websites to replace their existing online presence which will be supported by an online marketing campaign that will include SEO, PPC and social media. As we move through the summer further elements of the marketing plan will be rolled out on a phased basis to include events, sponsorship and email marketing.
From 1st March 2011, all marketing communications on websites will be regulated by the ASA (Advertising Standards Authority). The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing will apply in full to marketing messages online, including the rules relating to misleading advertising, social responsibility and the protection of children.
Marketing messages on your own websites or other non-paid-for space under your control including social networking sites such as Facebook, LinkedIn and Twitter regardless of sector, type or size of organisation will be monitored by the ASA to ensure that all advertising is legal, decent, honest and truthful.
For help or advice with your own online Marketing Communications, please feel free to contact us on
0161 834 6729.
Complete information on the new regulations and on the ASA can be found by clicking here.