There are many good business reasons why it makes sense to carry out a marketing audit.
Disruptive technologies, an ever changing marketplace and the resulting diversification of services that often takes place as a result, means that businesses need to regularly review their proposition, positioning and marketing messages in order to ensure that they are up-to-date and still relevant to their target audience.
Savvy’s marketing audit service is designed to provide a snapshot of a businesses’ marketing activity and planning to provide objective feedback in the context of current sales and marketing objectives.
In simple terms, the marketing audit is there to provide your business with some focus clarity and direction in terms of future marketing planning.
The initial step in the audit process is to hold a joint ‘discovery’ meeting with the client’s management team. The aim of this meeting is to gain an understanding of key areas such as their business proposition, industry positioning, target audiences, marketing objectives and goals. This would be backed up by additional standalone research into areas where more detailed information is required.
The second step in the audit process is to write a preliminary report which identifies areas of weakness or concern and provide top level recommendations and costs for putting in place a coherent, relevant and effective marketing strategy to take the business forward.
For more information please contact us by clicking here.
Successful companies don’t abandon their marketing strategies when the economic climate is difficult – they adapt them. When you think about it, it makes complete sense; this is not the time to cut advertising. It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times. Keeping your nerve whilst others are losing theirs and you stand to gain market share.
(Source: Prof John A Quelch, Harvard Business School)
Although trading conditions are obviously still very difficult for businesses in the region, the reality is that they all still have products and services to sell and this is being reflected in the number of enquiries we are receiving from organisations looking to outsource their marketing after cutting or downsizing their own internal resources over the last 12 months.
We don’t sell trumpets, but as marketers we have lots of cost-effective ways to make sure that existing and potential customers keep hearing you loud and clear.
From 1st March 2011, all marketing communications on websites will be regulated by the ASA (Advertising Standards Authority). The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing will apply in full to marketing messages online, including the rules relating to misleading advertising, social responsibility and the protection of children.
Marketing messages on your own websites or other non-paid-for space under your control including social networking sites such as Facebook, LinkedIn and Twitter regardless of sector, type or size of organisation will be monitored by the ASA to ensure that all advertising is legal, decent, honest and truthful.
For help or advice with your own online Marketing Communications, please feel free to contact us on
0161 834 6729.
Complete information on the new regulations and on the ASA can be found by clicking here.