Options
In recognition of the differing needs and budgets of companies, The Savvy Partnership offers a range of options in respect of the way we can work with you.
Available on either a project or retained basis, Savvy is able to provide marketing support and project management when and where it's needed most, and in turn provide a cost-effective and flexible solution to a businesses ongoing and changing marketing needs.
Using the development of a Marcomms plan as an example:
Project
Option 1 - Full-service
- E.g. initial consultancy (including strategy) + 3 months marketing support covering initial implementation and evaluation (min of 2 days per month)
Option 2 - Self-implementation
- E.g. initial consultancy (including strategy) with implementation managed by the client
Retained
As a result of a growing number of clients asking for us to act as a dedicated outsourced marketing resource, Savvy has developed an 'marketing support package' which includes marketing strategy implementation backed by ongoing evaluation and development in order to ensure maximum efficiency of service delivery and in turn maximisation of sales/marketing ROI - in effect providing clients with their own dedicated marketing director/department.
Option 1 - Full-service
E.g. initial consultancy (including strategy) + ongoing marketing support of *6, 9, or 12 months (min 2 days per month) consisting of:
- Ongoing implementation of marketing strategy
- Evaluation of impact of current campaigns against ROI and objectives
- Adapting and refining current campaign based on results achieved
- Ongoing input on development of marketing campaigns/strategy
- Board/ops level reports (as appropriate)
- Monthly action plan reported against targets agreed
*Discounts on our standard day rates are available based on the length of contract period (min of 2 days per month)
Benefits of retained support:
- It is based on a proven and effective marketing process
- It ensures your marketing strategy actually gets implemented
- It frees up your time to allow you to concentrate on what you do best
- As Savvy already has an in-depth understanding of your brand, proposition, positioning and target market, we are ideally placed to deliver your ongoing marketing requirements
- Your business in effect gets its own marketing director/department, but at a fraction of the cost
- You get access to strategic marketing advice when and where you need it most (we're even happy to work from your own offices if preferred)
- If you decide to bring your marketing in-house, you need only to provide Savvy with one months notice
- We're able to take ownership of our advice and recommendations beyond the initial period of our consultancy and provide full reporting and measurement
- We have the benefit of being able to look at your business from the outside in, and not be affected by company politics
- We are able to provide focus, clarity and direction
To discuss any of our services in more detail or to arrange a free no obligation face-to-face discussion, please contact David on 0330 100 0313, or via our email enquiry form.
