Branding

Your brand is an essential and powerful element in presenting a professional image for your organisation and helping to establish credibility, trust and an understanding of its products, services and values. As such, your brand is your company’s most valuable asset and is in many ways the driving force behind your business.

To define it one could say: “A brand is an idea in the minds of your employees and customers and that idea in turn is formed by what you say (marketing) and what you do (operations)”.

More specifically, it is:

• A promise
• The sensory, emotional and cultural proprietary image surrounding a company, product or service
• An assurance of quality
• An enhancement of perceived value and satisfaction
• A communication tool to your target audience
• A company’s most important asset (employees aside)

Aimed both at start-up companies requiring help in the development of a brand identity as well as established brands looking to review their positioning and brand strategy, our experience covers:

• Brand strategy
• Brand identity (logo, devices, strap lines)
• Brand positioning
• Brand perception
• Marketing and sales messages
• Company/trading name selection

Companies for whom we have delivered these services include L’enclume, Manchester Digital, Fudge, Ark, Jobwise, Add People, Regus Manchester, Uno Kitchens, Legwork and CS Sytems.