Marketing Communications

Having an effective marketing & communications strategy is essential for any organisation wishing to improve internal and external communication, build brand awareness, generate media interest, stimulate customer demand, drive sales and increase market share.

The Savvy Partnership offers a range of integrated and standalone services to help achieve these objectives. These include:

Marketing Plans
The Savvy Partnership specialises in developing, implementing and managing integrated marketing plans aligned to the specific needs, objectives and budgets of a client. Our experience covers private sector companies, public sector organisations and charities.

Our service covers strategy development, management and implementation.

Message Development
As marketers, we are experienced in developing compelling sales and marketing messages for use across a wide range of scenarios and channels. Ideal for organisations who because of internal or market changes have a requirement to redefine their brand proposition and positioning and then communicate it to the outside world.

Areas covered include:

• Vision, mission and values development
• Proposition and positioning development
• Elevator pitches
• Strap lines
• Advertising hooks
• Copywriting

PR and e-pr
PR is a key marketing tool for helping improve internal and external communications, building brand profile, generating media interest, stimulating customer demand and managing brand reputation.

We are able to provide your organisation with a comprehensive PR and media relations strategy to support your business in generating a positive response to your products services and brand using both print and online distribution channels.

Internal Communications
As communication specialists we can help plan implement and manage an organisations most crucial of business processes – communication! The areas we cover include:

• Employee engagement
• Staff relocation
• Change management
• Benefits communication
• Internal marketing

Marketing Collateral
Professional, well thought through and relevant marketing collateral helps reinforce brand credibility whilst effectively communicating an organisations proposition and positioning. As such, it performs a critical role in any marketing communications strategy.

As experienced marketers and project managers we are ideally placed to manage multiple suppliers in the design and production of a wide range of electronic and printed assets, including:

• Branding
• Email signatures and templates
• Stationary
• Brochures
• Product fact sheets
• Newsletters
• Direct Mail (DM)
• Merchandise
• Exhibition materials
• Vehicle livery
• Signage

Sales and Marketing Audits
Our services include the review and evaluation of a wide range of marketing assets and activities against criteria such as revised marketing objectives or brand positioning. Audits covered include:

• Branding
• Marketing plans
• Marketing collateral (print and online)
• Brand proposition and positioning statements
• Marketing messages
• Website user-experience and stickiness
• Website SEO
• The sales process
• CRM (Customer Relationship Management)

Research and Analysis
Having access to relevant and up-to-date commercial intelligence on your business, its customers and competitors is essential for any organisation. As marketers we are experienced researchers able to carry out a wide range of surveys including:

• Brand perception
• Employee engagement
• Customer engagement
• Competitor analysis
• Target audience and customer segmentation
• Sector analysis
• Mystery shopper

We conduct surveys using a variety of methods that include face-to-face (group and individual), telephone, online and email – all backed up by comprehensive desktop research in order to provide informed and current thinking.

Awards Submissions
We can compile Awards submissions on your behalf for the various industry awards throughout the year, showcasing your business to give you the best possible chance of winning. We can provide you with a clear schedule of awards available to enter, submission requirements and deadlines, and compile the final entries for you.