Marketing Audit Services

There are many good business reasons why it makes sense to carry out a Marketing Audit.

Disruptive technologies, an ever changing marketplace and the resulting diversification of services that often takes place as a result, means that businesses need to regularly review their proposition, positioning  and  marketing messages in order to ensure that they are up-to-date and relevant to their target audience.

Savvy’s Marketing Audit service is designed to provide a snapshot of a businesses’ marketing activity and planning to provide independent and objective feedback in the context of current marketing objectives and customer needs.

In simple terms, the Marketing Audit is there to provide your business with focus clarity and direction as to a future marketing strategy.

The initial step in the audit process is to hold a joint ‘discovery’ meeting with the client’s management team. The aim of this meeting is to gain an understanding of their business, industry, marketing objectives and needs.

In this meeting we would typically expect to discuss:

• Company structure
• Business and marketing objectives
• Sales plans & targets (including the sales process)
• Target markets
• Target audience segmentation (internal, external, other stakeholder groups)
• Marketing messages
• PEST analysis (if appropriate)
• SWOT analysis
• Business proposition / commercial offer
• Brand positioning
• Potential barriers to communication (internal and external)
• CRM programme
• CSR policy
• Competitors
• Future plans (new product launch, diversification, acquisition etc.)
• Current marketing activity
• Current marketing assets and activities
• Industry accreditations and memberships
• Marketing budgets

This would be backed up by additional standalone research into areas where more detailed information is required.

The second step in the audit process is to write a preliminary report which identifies areas of weakness or concern and provide top level recommendations and costs for putting in place a coherent, relevant and effective marketing strategy to take the business forward.

The charge for carrying out a Marketing Audit is just £1,100 + VAT for SME’s. The charge for larger enterprises is dependent on company size, structure and profile and can be provided on request.