Following a three way competitive pitch in September, Savvy won the account and has now started work on an integrated marketing campaign focused around increasing consumer engagement, product awareness and enquiry generation for the Manchester cluster of Regus business centres. Regus have seven office sites in Manchester which include Peters House, King Street and Manchester Business Park.

Regus offers a wide range of products and services that provide both individuals and companies flexible ways of working, tailored to individual need and delivered in a cost effective manner.

Regus have embarked on a series of regional marketing campaigns for the office product throughout the UK, starting in Manchester. They were looking to work with a local agency to deliver this, one that understood the Manchester market place as local knowledge is an integral part of this campaign.

The Savvy Partnership provides companies and agencies with high quality marketing support and project management, services specifically designed to complement existing in-house marketing teams, filling in the gaps in skills and resources and providing fresh ideas and marketing impetus.

David Adams, Director of Savvy commented that – “We’re really excited to be working with Regus, a well known global brand and this is a great opportunity for Savvy. The integrated campaign we are delivering represents a departure for Regus from some of the more traditional advertising campaigns of the past both in terms of delivery and creative execution.

The way people work today has changed dramatically over the last few years and in the current economic climate many people are looking for flexible ways of working. We know that Regus provide a wide range of flexible working solutions and through this campaign we want to appeal to those who are looking for such a solution”.

The initial campaign which will run until Christmas starts in October.